Dean In Gold

A piece of jewellery does not need to be confined to men or women. Our brand strives to encourage and promote equality by creating only gender-neutral pieces.

Phira London's gender neutral pieces are designed and crafted in London, England. The brand was founded in 2017 by friends, Macdara Duncan & Ele Frankpitt. Both had harboured a long-term dream to create unique, understated and timeless pieces to be enjoyed by both men & women.

All products are made from 925 Sterling Siler, 22ct Gold and a variety of stones. Each piece is stamped with a hallmark, indicating the purity of the silver. Phira London has made things simple with pieces from durable materials with sustainable production so you do not have to compromise on high quality and reasonable pricing.

A piece of jewellery does not need to be confined to men or women. Our brand strives