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By Moumi
By Moumi is a London-based label, inspired by the designers three pedigree cats, Moumi, Myogi and Kikilala. Conceptualised in 2011, by founder Choltida Pekanan, By Moumi personifies the attitude and instincts of her feline companions. As the face of the label, the Abyssinian blue, Moumi leads the cat collective and represents Choltida’s alter ego: an eclectic designer inventing ethereal pieces for the inspired.
Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.
This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.
The products in this collection are made with at least 50% recycled or upcycled materials.
