Created with a love of practical style and the desire to inject some fun into the everyday, Cove sold its first reversible poncho, the Flora, in 2011. A need for simple yet stylish pieces injecting instant chic into our busy lives. From the start, classic shapes and simplicity of design were key to the brand and this, combined with colour popping details, soon became our signature style. A decade in and the brand continues to go from strength to strength. Evolving with the times and the tastes our customers, we embrace the challenges of coming up with exciting new collections that we not only love but love to wear ourselves. We get such a buzz when we see you, our loyal customers, wearing our designs and adding your own unique twists.