Grounded Flair

Dear Family, G r o u n d e d F l a i r is a unisex, sustainable fashion brand premised on a way of life which focuses on sustaining poise and practising gratitude (“G r o u n d e d”). The glue — conscious fearlessness (“F l a i r”). The logo is inspired by three overarching synergies: The ‘water droplets’ signify appreciating present moments in time, the eternal ‘Now’ — undisturbed by pain of the past and worry of the future. Mindfulness. The ‘wings’ signify flourishing freely to prosper the healthiest and strongest relationships with oneself and others. Personal Growth. The ‘brushstroke open circle’, originating from the Enso (Zen Circle), signifies celebrating beauty in imperfection, underpinned by balanced perspective. Diversity. Yours Sincerely, w/grace&love