With mother who is a painter and a businessman father, RASHA LADHARI has it both in her DNA. She combined her artistic and business skills by making her dreams come true through her own venture in fashion. As a business school graduate in Boston, she returned home and worked for her father’s family business for a year. During that time, she decided to trade the job security and work-life balance and follow her father’s footsteps by entering the risky waters of startup business.
Persistance, strength, and deep conviction of the success of her product were worth the risk. Her commitment to fashion led her to glamorize women and awaken the goddess’ myths through her designs.
The Greek goddess Aphrodite represents love, beauty, and passion, while her signature belt is woven with irresistible powers of love and desire. The legend of Aphrodite states that if you place the belt on your enemy, they will become distracted and fall deeply in love with you. Each piece in the Rasha Ladhari Collection entails the essence of Aphrodite and incorporates her legendary belt. The signature girdle appears on every piece of the collection which includes different stylized handbags.