Unique finds, unique curations, unique people.
Environment
14th Mar '25
| By The Wolf & Badger Team
Discover everything there is to know about the Wolf & Badger mission and our ethical guarantees.
In celebration of B Corp month, the Wolf & Badger team reflect on our status as a B Corp-certified brand, our mission, and the guarantee system that allows us to put our values into practice.
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The Wolf & Badger mission
At Wolf & Badger, our mission is to create a retail experience that works in harmony with the environment and supports local communities, rather than exploiting them. We are committed to building a community of ethical brands and conscious consumers, making it easy for customers to shop local brands as well as access independent brands around the world.
We are currently home to over 2000 independent brands from every corner of the world, all producing sustainable and ethical jewellery, homeware, accessories, fashion, and beauty, without compromising quality and aesthetics.
Image by Atelier Simi
Image by Mahigan
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Our Guarantee Framework
As a consumer, it can be difficult to know whether the brands you support align with your values. In response to the onslaught of misleading content, we made the choice to offer informative and truthful communications - an effort which has resulted in the creation of our Guarantee Framework.
The framework provides a clear, transparent way for you to understand the environmental and social impact of every product you purchase. Further, the framework is intended to encourage, inspire, and incentivise our brands to incorporate principles into their business models. Each of our 15 guarantees celebrates how our partner brands consider local communities, the environment, and all people involved in the production process.
Each brand on our platform is labelled according to its credentials, which range from re/up cycled materials sourcing to commitments to making charitable donations. This helps you make informed choices, supporting brands that prioritise ethical practices, fair treatment of workers, and environmental responsibility.
We are the first established multi-brand retailer to clearly index our entire product catalogue according to sustainable attributes. However, our work is nowhere near over.
The Guarantee Framework is a pilot initiative and we continuously work with our community to ensure we are upholding our values and leading the path toward a future of ethical retail. While we are making a concerted effort to improve the retail landscape, we acknowledge that we still have a long way to go.
Image by Atelier Simi
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Why should this matter to you?
When you buy from brands that respect labor rights, use responsible packaging, and reduce their carbon footprint, you’re not just making a purchase—you’re making a difference. You’re supporting fair wages, protecting animals from cruelty, and helping reduce waste through recycled materials.
Our Guarantee Framework highlights the efforts our partner brands make—from being cruelty-free and using non-toxic dyes, to supporting artisans and donating to charity. Every purchase has the power to support positive change. We hope our framework offers a resource where consumers have more agency over their consumption choices with us or elsewhere.
This is more than just shopping—it’s shaping a better future, one conscious decision at a time. So this B-Corp Month, join us in celebrating brands that are striving to do better for people, the planet, and future generations.