ALEC I-K: the new name in men’s casual shirting and supporting better men’s mental health in partnership with the charity CALM (Campaign Against Living Miserably) Specialising in luxury grade casual shirting, London-based ALEC I-K has updated the traditional casual shirt with a contemporary, innovative approach to detail, comfort and style. The made-to-last construction, softest cotton and cashmere fabrics imaginable and subtle deviations from traditional shirt design in key details, reflect the company’s philosophy of ‘standout subtlety’. Designed for the ultimate downtime, be it a weekend away, date night, dog walk or coffee ritual, you deserve to be at your most comfortable and relaxed, both physically and mentally. Moral fibre: From the very start Alec has always wanted his business to benefit society, not just those who enjoy their clothes. Therefore, Alec has chosen a cause close to his heart and donates 10% of profits to charities aligned with his ambition of improving men’s mental health, including 5% to CALM which fights against the biggest killer of men under 45 years old, suicide. Made ethically and sustainably in Portugal to the highest standard possible, there are no fewer than 14 details that separate ALEC I-K’s shirts from traditionally made casual shirts. This ensures a high-quality construction, clean, ergonomic lines and a distinct casual feel, that’s as easy to slide in and out of as that other comfort staple, the t-shirt.
ALEC I-K: the new name in men’s casual shirting and supporting better men’s mental
Unfortunately we do not currently stock the Alec I-K collection at Wolf & Badger.