Archetype creates minimalist and modern linen garments for the contemporary urban woman. Based in Helsinki, Finland, we create garments which transcend trends and turn into wardrobe staples. Our collection features effortless and easy to pair pieces.

From the first design draft to the finishing details, our focus is on natural materials and cherishing what surrounds us. This is why we selected linen as the material of our first collection; it is very durable, can be recycled and it is biodegradable. Unlike cotton, linen requires no artificial irrigation or pesticides. For the finishings we are using plastic-free resin buttons and biodegradable label materials.

Our collection is produced in Europe in small batches to assure quality and to avoid overproduction and material waste.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

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The materials in this collection are free from AZO dyes and phthalates.