Aurore is a contemporary lingerie brand based in London specializing in high-quality handmade lingerie. We focus on sustainability, environmental ethics, and innovative practices that deliver a luxury experience without sacrificing social responsibility. We do not overproduce and support the "less is better" approach to apparel production with our capsule collections.
Women have a complex relationship with their body as it goes through its natural life cycles, so we strive to power their lives through lingerie that is comfortable, empowering, and offers an excellent fit. In this new decade, we see a woman independent, strong and at the same time feminine and sensual.
Founded in 2018, Aurore had gained recognition from leading platforms and magazines including Elle and Instyle. We primarily use lace, silk, and tulle in production and source from European and Japanese excess stock.