AWAKE

AWAKE is a young French brand organized as a collective of committed creatives and designers whose desire is to rethink the model of consumption, by imagining objects and interactions of a new world, more respectful and more sustainable. In 2019, the brand introduced the world's first watch made from recycled fishing nets at the G7 world summit. Presented by French President Emmanuel Macron as "what France wants to do in terms of sustainable innovation", this model will remain very special in the history of the brand. From the beginning, AWAKE has focused its efforts on its responsible research and development program and moved forward with individuals, companies and organizations sharing its vision to raise awareness and propose concrete alternatives.

Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.