Pronounced "bai-ah". Meaning: one who has the capacity to change the world for the better. We're an Australian label, creating unique and flattering swimwear that empowers all women and honours sustainable practice.

Baiia's most celebrated creation, our signature 3 piece wrapsuit is like nothing ever been made before. While this world-first design is loved for a number of reasons - one of which is its ability to flatter so many different body shapes - it's real uniqueness lies in the design’s longevity and its fundamental concept of diversity.

Our suits are made from luxuriously thick, supportive Italian fabrics regenerated from ghost fishing nets and slowly handmade in Guangzhou, China. Designed in Brisbane, Australia.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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The materials in this collection are free from AZO dyes and phthalates.

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The products in this collection are made with at least 50% recycled or upcycled materials.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

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All packaging in this collection is recyclable, recycled and free from petroleum based plastics.