Bianca Popp

Architectural, deconstructed and restructured. Disobedient, disruptive and edgy. Brainy, sophisticated and intellectual. Minimal, not embellished, essentialized. Sustainable, locally handcrafted, limited editions. Postindustrial, technical, recycled fabrics. The core brand DNA is centered on the individual, imaginative tales that breathe freedom of self-expression. The conceptual approach towards fashion design challenges and experiments with pattern making, through a mix of extremely structured with apparently shapeless garments, strong geometric cuts and soft ovoid silhouettes, still resulting in simple, clean lines. The emphasis on the construction process results in the versatility and peculiar style of the garments.