Jovie

Jovie is a handmade, limited-production leather goods brand founded in Istanbul in 2024 by industrial designer Joyce Maçoro and her mother, Vivet. Trained in industrial design at Pratt Institute, Joyce built the brand around genuine function paired with visible craft, pieces designed to be used, not preserved. Each collection releases in limited runs, a deliberate choice that keeps focus on leather quality, hardware, and construction. Jovie now operates between Istanbul and London.