NASON was founded in 2017 by London College of Fashion and Central Saint Martins graduate Mel Nason.
A passion for fine craftsmanship and keen eye for detail are evident in every piece the brand creates. From generous, flowing silks to intricate embroidery and lace embellishment, the tailoring is sharp and precise, while specially-developed screen-printing techniques showcase the highest level of detail.
With prints inspired by historic design archives and one-of-a-kind pieces sourced in vintage boutiques around the world, the beautiful patterns and motifs are instantly captivating, yet succeed in balancing this innate femininity with an effortlessly cool sense of style. This, in part, is down to the strong, androgynous aesthetic that NASON’s menswear-influenced cuts evoke.
A luxurious and versatile collection, NASON’s pieces are also highly wearable, inviting you to confidently pare-back and dress-down with the addition of a grungy sweater, oversized blazer or pair of trainers.