relax baby be cool

AT EASE. New collection out now! UNITING COUNTRIES, CULTURES AND GREAT MINDS

Dedicated to all the timeless eccentrics. 'relax baby be cool' is a fashion and lifestyle brand dedicated to all the timeless eccentrics. Established by Estonian-born mother and daughter creative duo, the upcoming label fuses an assortment of colors and themes inspired by the hidden corners of the World, a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands. Tailor-made, using only high quality fabrics and emphasizing the importance and the history behind the fabrics, techniques and prints used.

Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics. Dedicated to the attention seekers and culture keepers, the bold and the brave. All collections are handmade, exclusive and limited due to a definite amount of each print and fabric.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

Available online