relax baby be cool


'relax baby be cool' is a fashion and lifestyle brand dedicated to the timeless eccentrics. Established by Estonian-born mother and daughter duo, the label fuses an assortment of colors and themes inspired by the hidden corners of the World. Tailor-made, using only high quality fabrics and emphasizing the importance and history behind the fabrics, techniques and prints used.

Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes and timeless clean lines. Dedicated to the attention seekers and culture keepers, the bold and the brave. All collections are handmade, exclusive and limited

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

Available online