relax baby be cool

UNITING COUNTRIES, CULTURES AND GREAT MINDS

Dedicated to all the timeless eccentrics. 'relax baby be cool' is a fashion and lifestyle brand dedicated to all the timeless eccentrics. Established by Estonian-born mother and daughter creative duo, the upcoming label fuses an assortment of colors and themes inspired by the hidden corners of the World, a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands. Tailor-made, using only high quality fabrics and mixing them with materials that carry in them stories and legends, emphasizing the importance and the history behind the fabrics, techniques and prints used.

Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics. It is timeless class with an edge.. dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave.

All collections are handmade, exclusive and limited due to a definite amount of each print and fabric. “From the henna hands in the bright stalls of Jakarta, in the torn mochila over Singapore and Amsterdam, through the blue eyes of relentless seas with Estonian roots of knowledge and experience, Sparked from a situation, ironed with love, touched by the hands of a little magic, and pushed by the mountain.”

Available in London and online