Aiming to be a sustainable and luxury fashion brand, SOU-BA takes its name from Soul Bag. Based on a viewpoint that includes not only the concrete but also the spirit, SOU-BA comes up with the motto; ‘Follow your soul, it will find your bag.’ SOU-BA draws a woman profile which is unique, a piece of rebel, as different as possible, and has a completely free spirit. Adopting the idea of "Slow Fashion" in terms of sustainability, it aims to be by your side by carrying the best quality and elegance to its designs. SOU-BA is a brand that takes its strength from women and its inspiration from the modernism of daily life. SOU-BA is on its way to become an indispensable part of women who does not give compromise from their style in daily life and also nourishing their soul.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

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