YiY makes sustainable, luxury and functional accessories that breathe conscious living. Conscious from the outside by making sustainably and ethically responsible products. Conscious from the inside, by connecting back to (your) nature, to Your Inner You.

Pivotal to YiY are women handbags. They are your soulmate and companion on your journey in life. YiY (‘jij’ in Dutch) means ‘you’. YiY is for you. Special about a YiY bag is your ability to personalize your bag with tokens sprouted from nature such as gemstones, shed antler and fossils. You can switch them depending on their meaning, your style or your moment, whatever Your Inner You tells you. These symbols of nature are always unique, just like you and make your soulmate truly yours.

YiY has been awarded the prestigious Butterfly Mark, powered by Positive Luxury from London and is now a conscious luxury Brand to Trust. The bags are made in a small family atelier in Spain that breathes craftmanship. The antler is shed each year, following the cycles of nature and found in the European woods, symbolising natures power and elegance.
The tokens are handmade in Amsterdam.

On your journey, moment by moment, a bag from YiY is your personal and ultimate soulmate.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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Hides or textiles in this collection are sourced as a by-product of the food industry, population control of wild animals, and/or free-range farming.