April & Alex

April & Alex is a London-based womenswear and footwear brand owned by BBC Award-winning Journalist, and Creative Director Didi Akinyelure. Our footwear designs are meticulously handcrafted in Italy by renowned artisans, known for their exquisite craftsmanship and attention to detail, resulting in footwear that serves as both a statement piece and a source of genuine comfort. As a member of the British Fashion Council, we participate in London Fashion Week, as well as Dubai Fashion Week, showcasing apparel and footwear collections that blend bold aesthetics with intelligent design. April & Alex has been featured in Vogue, Elle, Marie Claire, Harper's Bazaar, Tatler, InStyle, L’Officiel, Glamour and more.