Privacy & Cookies Policy

  1. Introduction

    This is the privacy and cookies policy for Wolf & Badger Limited ("we" or "us"), which operates the website (the “Website”). We are committed to protecting your information and respecting your privacy. By using our Website, you accept that this privacy and cookies policy applies to you under our Terms & Conditions and consent to our use of cookies. Please read it carefully.

    If we change our privacy and cookies policy, we will post any changes on this page and, where appropriate, notify you by e-mail. Please check back frequently to see any updates or changes to our privacy and cookies policy.

    For the purposes of the Data Protection Act 1998, we are the "data controller" and are responsible for this privacy and cookies policy and the handling of your data. We are company number 06980629, VAT number GB982129993, have our registered address at 26 Red Lion Square London WC1R 4HQ and our trading address at 32 Dover Street, London, W1S 4NE.

  2. Data we collect and store

    In order to deliver our services to you effectively, we may ourselves, collect store and process the following data, which you give us directly when you interact with the Website: (i) contact data (e.g. name, address, city, postcode, telephone number, email address), (ii) financial data (e.g. bank account number, sort code, credit card details, debit card details), (iii) user identification data (e.g. IP address, login information, browser type and version, time zone setting, browser plug-in types, operating system and version) and (iv) user behaviour data (e.g. URL clickstreams, products/services viewed, page response times, download errors, page visit lengths, page interaction data, telephone numbers used to call us)

    This happens, e.g., when you create an account, complete online questionnaires, participate in any discussion board or social media function, enter a competition, correspond with us, receive any services, or make any transactions with us. The collection of this data is sometimes automatic.

  3. Data third parties collect

    Certain third party service providers we use may collect your data. We include, below, details on the relevant data collected, the purposes for which such data is collected and any third party providers we use that collect such data.

    • Google Analytics. This is a web analytics service, which allows us to track the use of the Website, prepare reports on user activity and share them with other Google services (service provider - Google Inc.; place of processing - USA; privacy policy; opt-out.
    •  Ometria. This is a web analytics service, which allows us to track the use of the Website (service provider - Ometria Ltd.; place of processing - UK; privacy policy.

    • AdRoll. This is an online advertising and remarketing service (service provider - Semantic Sugar Inc.; place of processing - USA; privacy policy; opt-out.

    • Sift Science. this is a fraud and malicious behavior detection service (service provider - Sift Science, Inc.; place of processing - USA; privacy policy.

    • PayPal. this service processes payments for us (service provider - PayPal, Inc.; place of processing - USA; privacy policy.

  4. Cookies

    We use cookies to store and collect information regarding your use of our website.

    A cookie is a small file containing data (a combination of letters and numbers) that our Website can send to your browser. It may be stored on your computer's hard drive and accessed by our web server or the servers of our third party service providers. This data can then be retrieved, which allows us to personalise your experience with us. To find out more, visit

    Cookies may be either "persistent" cookies or "session" cookies. Session cookies allow customers to carry information across website pages, without requiring those customers to re-enter that information. These cookies delete themselves automatically when you leave a website and go to another website, or when you shut down your browser.

    Persistent cookies allow a website to recognise users when they return to the website and to remember certain information about those users' preferences. These cookies stay on your computer until you manually delete them (see below for details on how to delete cookies).

    Our Website uses cookies to help us personalize your experience on the Website. We may use both "persistent" and "session" cookies. We (or our third party service providers) may use the following types of cookies.

    • Strictly necessary cookies.These are cookies that are required for the operation of the Website. They include, for example, cookies that enable you to log into secure areas of the Website, use a shopping cart or make use of e-billing services.

    • Analytical/performance cookies.These allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.

    • Functionality cookies.These are used to recognise you when you return to the Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

    • Functionality cookies.These are used to recognise you when you return to the Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

    Please note that where third parties use cookies we have no control over how those third parties use those cookies.

    Unless you adjust your browser settings to refuse cookies, our system will issue cookies as soon you visit our site. You can block cookies by activating a setting on your browser allowing you to refuse the setting of cookies. You can also delete cookies through your browser settings. If you use your browser settings to disable, reject, or block cookies (including essential cookies), certain parts of our website will not function fully. In some cases, our website may not be accessible at all. For more information on how to control your cookie and browser settings, or on how to delete cookies on your hard drive, please visit

    If you have any concerns or questions, please email us at

  5. Where we store your data

    The personal data we collect is processed at our trading address and in any other places where the parties involved with the processing are located. As part of the services offered to you through our website, the data that we collect from you may be transferred to and stored in countries outside the European Economic Area (the “EEA”). It may also be processed by staff who work outside the EEA who work for us or one of our suppliers, for example in processing your payment details, fulfilling your order, and providing administration and support services.

    By submitting your personal data, you agree to this transfer, storing or processing by us. If we transfer or store your information outside the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this privacy and cookies policy.

  6. How your data is used

    We may use your data for the following purposes:

    • Marketing purposes. e.g. advertising, public relations, providing information, products and services that you ask for or (with your consent) which we think may interest you, permitting (with your consent) certain third parties to provide information about goods or services that we feel may interest you.

    • Improving your experience of the Website. e.g. ensuring that our website content is presented to you in an effective manner, notifying you of any changes to our service, optimising the pages you are directed to.

    • Helping us to deliver our services to you better. e.g. carrying out our obligations under any contracts entered into with you, measuring our performance in terms of sales or otherwise, maintaining accounts & records.

  7. When we can give your data to third parties

    We are allowed to release your information to businesses in our corporate group, business partners, suppliers and sub-contractors for the performance of any contract we enter into with you, to a potential purchaser of us or a business in our corporate group, to protect against fraud or credit risks, and as required by law or when we believe that disclosing the information is necessary to protect our rights, protect your safety or the safety of others or respond to a request from a governmental body.

    We may also share your information with those third parties names in this privacy and cookies policy and any other advertisers or advertising networks that require the data to select and serve relevant adverts to you and others analytics and search engine providers that assist us in the improvement and optimisation of the Website.

    From time to time we may make parts of our mailing list available to carefully selected organisations whose products may be of interest. If you prefer not to receive such mailings or e-mails, or you do not wish to receive further mailings or e-mails please phone, e-mail or write to us.
  8. Your rights

    You may choose not to provide us with personal data and you may turn off cookies in your browser by changing its settings. If you make these decisions, you may continue to use the website and browse its pages. However, we may not be able to process transactions without personal data.You can ask us not to use your data for marketing. You can do this by ticking the relevant boxes on our forms, or by contacting us at any time at

    Under the Data Protection Act 1998, you have a right of access to the personal information we hold about you. We may charge you a fee (currently £10) for this service. If you wish to exercise this right, please send a request in writing to: Data Protection Manager, Wolf & Badger Limited, 32 Dover Street, London W1S 4NE. More details concerning the collection or processing of your data may be requested from us at any time.

  9. Links to other websites

    We may show links on our website to the websites of other businesses. This privacy and cookies policy applies only to our website and not to any other websites. Each third party website may have privacy policies different from this privacy and cookies policy and you should comply with these policies. If you visit other websites, we are not responsible for the privacy practices or content of those sites.

  10. The security of your data

    We take your privacy seriously and have implemented this privacy and cookies policy to help keep your personal and financial information secure. We have physical, electronic, and managerial procedures to safeguard and secure the information we collect. To protect your financial information, we use SSL technology to encrypt all payment transactions. Unfortunately, no data transmission is guaranteed to be 100% secure and we therefore cannot guarantee the security of information you transmit to or from our website or through the use of our services, and you provide this information at your own risk.

    The Business cannot be held liable for theft, loss or unauthorised access, interception or damage to your data. You acknowledge that you understand these risks. Where we have given you a password, you are responsible for keeping such a password confidential. We ask that you do not share any password with anyone. If you believe your privacy has been breached, please contact us immediately on

  11. Miscellaneous

    If you provide us with personal information about other people, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. We may monitor and record phone conversations or email communications between you and our employees for training and quality assurance purposes. You can read more about data protection law by visiting the Information Commissioner's website, where you can also view our data protection notification. Thank you!


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