BUBBLEGUM USA

Bubblegum USA is a young contemporary denim brand founded in Los Angeles in 1996, drawing on the city's vintage, music, and art culture. It started with old vintage jeans, the way they fit and the way they fade, and grew into something shared: denim for the girls who find it, wear it in, and make it their own. Silhouettes worth showing, denim made to be lived in. Here since '96. Every fade has a story.