Salty Mermaid Inc.

Salty Mermaid began with a simple but powerful idea: swimwear should feel as good emotionally as it does physically. Founder Sarah Jon set out to create a brand that would help women feel confident, powerful, and fully themselves, not just at the beach, but in every moment surrounding it. Her vision was never about creating a brand that felt overly polished or traditionally feminine, but about capturing a kind of beauty that feels sexy, strong, and self-assured. Inspired by the love, loyalty, and memories shared among close friends, she built Salty Mermaid to be more than a collection of swimsuits. It was meant to reflect the women who wear it: sultry, captivating, strong, and fully present in the moment. From the beginning, it was shaped by an ethos of women uplifting other women to feel.