WHYAT

Founded in Vienna in 2018 by brothers Philipp and Bernhard Ledl, WHYAT is an independent fashion and jewelry brand rooted in craftsmanship, creativity, and individuality. Blending contemporary luxury with a playful spirit, WHYAT creates pieces that tell stories through unique design & exceptional craftsmanship. At the heart of the brand is the Atelier, located inside our Vienna store. Like an open kitchen, it offers a behind-the-scenes insight into the creative process, where craftsmanship & design come together to shape every piece Every piece of our jewelry collection is handmade with love in our Vienna Atelier, making each creation truly one of a kind. Every design is carefully handcrafted in our Atelier. Featuring handpainted pearls by local artists & exclusive Murano glass charms.