Yu-Be, Inc.

Yu-Be has been helping people care for dry skin since 1957. Originally developed in Japan by pharmacist Yoshikiyo Nowatari, our formulas combine time-honored Japanese skincare principles with carefully selected ingredients to deliver lasting hydration without a greasy feel. Manufactured in Toyama, Japan, Yu-Be is known for simple, effective skincare designed to nourish and comfort dry skin from head to toe. From our iconic moisturizing creams to our cleansers, exfoliators, and body care essentials, every product is created with a focus on quality, efficacy, and everyday use. More than six decades later, we remain committed to thoughtful Japanese skincare that helps skin feel soft, smooth, and hydrated.