Ranking Parameters Policy

About Accessibility Contact CSR Policy Delivery FAQS Gift Cards Returns Ring Sizing Size Guide

This policy explains how products are ranked and displayed on Wolf & Badger, in accordance with the Platform to Business Regulation (EU) 2019/1150.

1. Overview

Wolf & Badger is a curated marketplace featuring independent brands. The visibility and positioning of products on our website is determined by a combination of algorithmic ranking and editorial curation. This policy explains how these work and how you can optimise your product visibility.

2. Main Ranking Parameters

The following parameters have the most significant impact on where your products appear in search results and category pages:

2.1 Popularity

What it measures: Sales volume, page views, add-to-basket rates, and customer engagement
Why it matters: Products that resonate with customers are more likely to appeal to other shoppers
How to improve: Drive traffic to your products, encourage purchases, maintain competitive pricing

2.2 Newness

What it measures: How recently a product was added to Wolf & Badger
Why it matters: Our customers value discovering new and emerging brands and products
How to improve: Regularly upload new products and collections; refresh seasonal offerings

2.3 Customer Reviews

What it measures: Average star rating and number of verified reviews
Why it matters: Reviews help customers make informed decisions and build trust
How to improve: Provide excellent products and service; respond constructively to feedback

2.4 Price

What it measures: Price point relative to similar products; perceived value
Why it matters: Customers expect fair pricing; we aim to offer products across various price points
How to improve: Price competitively; ensure pricing is consistent with your other sales channels

2.5 Stock Availability

What it measures: Whether products are in stock and available to ship
Why it matters: Out-of-stock products create poor customer experiences
How to improve: Keep stock levels updated; mark unavailable items promptly; avoid prolonged stockouts

2.6 Listing Quality

What it measures: Completeness and quality of product information
Why it matters: Good listings help customers understand what they’re buying and improve conversion
How to improve:
  - Use high-quality, clear product photography (multiple angles)
  - Write detailed, accurate product descriptions
  - Include complete sizing/dimension information
  - Add relevant tags and categories
  - Specify materials and care instructions

3. Why These Parameters

We have chosen these parameters because they:

Reflect customer preferences: Products that perform well on these metrics tend to satisfy customer needs
Encourage quality: High-quality listings and reliable stock management benefit everyone
Support discoverability: New products get visibility alongside established bestsellers
Are within your control: You can directly influence all of these factors

Other factors (such as brand location, account age, or subscription tier) do NOT directly affect algorithmic ranking of individual products in search results.

4. Paid Promotion and Advertising

4.1 Sponsored Products (Advertising Services)

Sellers who purchase Advertising Services can promote their products to appear in designated advertising placements. These include:

Sponsored product slots: Clearly labelled positions in search results and category pages
Featured brand placements: Prominent positioning on the homepage or collection pages
Email and newsletter features: Inclusion in marketing communications

IMPORTANT: Sponsored products are always clearly labelled as “Featured”, “Sponsored” or “Ad” to distinguish them from organic results. Paying for advertising does not change your products’ organic ranking position.

4.2 How Advertising Affects Visibility

Advertising creates additional visibility in designated ad placements
Organic ranking is calculated separately and is not influenced by whether you purchase advertising
Both organic and sponsored results can appear on the same page

4.3 Advertising Terms

Full details of our Advertising Services are available in our Advertising Terms at https://www.wolfandbadger.com/pages/advertisingterms/

5. Editorial Curation

5.1 The Role of Our Editorial Team

Wolf & Badger is a curated marketplace. Our editorial and buying teams may:

Create curated collections: Hand-picked selections around themes, trends, or occasions
Feature products editorially: Highlight products in editorial content, gift guides, or trend stories
Select homepage features: Choose brands or products for prominent homepage placement
Make buying decisions: Determine which brands and products are accepted onto the platform

5.2 How Editorial Selection Works

Editorial selections are based on:

Alignment with current trends and seasonal relevance
Brand story and values (sustainability, craftsmanship, innovation)
Visual appeal and photography quality
Customer feedback and performance data
Diversity and balance across categories and price points

5.3 Editorial vs Algorithmic Ranking

Search results and category pages: Primarily algorithmic (based on parameters in Section 2)
Homepage and featured sections: Primarily editorial curation
Collection pages: Mix of algorithmic and editorial, depending on the collection

6. How to Improve Your Ranking

Based on the parameters above, here are practical steps to improve your product visibility:

Upload high-quality photography → Improves listing quality score
Write detailed product descriptions → Improves listing quality and conversion
Keep stock levels accurate → Maintains visibility; avoids demotions
Price competitively → Improves price score and conversion
Respond to customer reviews → Builds trust and can improve ratings
Add new products regularly → Benefits from newness boost
Ensure products ship on time → Reduces negative reviews; maintains standing

7. Transparency Commitments

We are committed to:

No hidden factors: The parameters described in this policy are the main factors affecting ranking
Clear labelling: Sponsored content is always clearly distinguished from organic results
Fair treatment: All Sellers are subject to the same ranking parameters
Regular review: We periodically review and may update our ranking approach to better serve customers and Sellers

8. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated to Sellers via email with at least 15 days’ notice before taking effect.