Our Story

Wolf & Badger sells the world's best independent fashion, jewelry, accessory, homeware and beauty brands.

Founded in 2009 by brothers Henry & George Graham, Wolf & Badger is home to over 600 of the world's best designers just waiting to be discovered.

Meet our designers


Our Philosophy

We work with independent designers and artisans who have been carefully selected from all over the world.

We work to promote and empower them, whilst showcasing a curated selection of their products to a stylish yet ethically and environmentally conscious community.

View our Corporate Social Responsibility Statement


Our Stores

The Wolf & Badger boutiques in London (and soon to open in New York) showcase some of the most exciting collections we've encountered. Get up close and personal with the designs and revel in the stories behind each and every piece.


Our magazine

Get inspired with our seasonal magazine - The Sett - as we give you an overview of the latest trends, meet a handful of our talented designers and shine a spotlight on some of our most innovative products and brands.

Read The Sett

7 reasons to shop with us

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    Independent Brands

    With over 600 independent brands on our website, there are thousands of curated and unique products to choose from. We've done all the hard work finding the brands you'll love and hand picked their best pieces for you.

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    Ethical + Sustainable

    We don't sell any fur or exotic skins and we encourage a fair and transparent supply chain, meaning nothing we sell is made in sweatshops. All our beauty products are free from chemicals and are made with natural or organic ingredients.

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    Support Creativity

    We support small, independent brands by ensuring the majority of sales go directly back to the designers themselves so that they can keep on innovating.

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    Limited Editions

    Our independent brands only create finite quantities of their products, meaning you'll probably be one of just a handful of people across the world owning any piece you buy from us.

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    Made to last

    With a focus on quality rather than trends, our products are made to stand the test of time so they can be worn or used season after season.

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    Gift Wrapped

    Every purchase is quality checked and gift-wrapped using our luxurious signature packaging before it makes its way to you.

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    No Import Duties + Free Worldwide Returns

    We ship our items all over the world, and cover the cost of any duties or taxes, so there will be no unexpected additional costs for you! We also offer free worldwide returns and our customer service team are on-hand to assist with any queries. Plus, if you find an item cheaper anywhere else we will match the price.