Originally established in 1994, HOAX is a British lifestyle brand producing quality clothing and accessories.
Inspired by our heritage within the East Coast skateboarding scene, we’ve designed and manufactured a diverse range of products, featuring a combination of both clean and graphic based styles. So whether you’re looking for some every day staple tees, or a full colour illustrated RYU dragon print, we’ve got you covered. Our in house design and print facilities enable us to maintain exceptional quality throughout all of our products. As with everything we do, ethical sourcing and affordability comes as standard. HOAX - Above and Beyond.