Israeli-born twin brothers, founders, and designers, Yossi and Shauli Sidi, were drawn to art from a very early age. Painting was and remains today a very vital part of their lives. Combining their growing creativity and exposure to the world of diamonds through family, falling in love with the trade was inevitable. Must Jewelry began as a trading and manufacturing company. As their understanding and passion for the diamond industry heightened, the brothers knew it was time to start doing what they do best: designing. The process starts in the mine and ends on the consumer’s hand.