Unique finds, unique curations, unique people.
Independents
6th Mar '26
| By The Wolf & Badger Team
Every icon has an icon - and it's time you met some of ours. Delve into our short conversation with Dr Megan Rossi,
Dr Megan Rossi (PhD, RD) has spent her career translating complex gut science into food you actually want to eat. Here's what the woman behind Bio&Me, SMART STRAINS, and two Sunday Times bestsellers had to say about the successes, challenges, and inspirations she encountered on her journey.
What is your biggest success to date as a female scientist and founder? Conversely, what has been the greatest challenge?
My proudest achievement has been bridging the gap between cutting-edge gut health science and practical solutions people can use in everyday life – from gut-nourishing foods with Bio&Me, to clinically proven probiotics through SMART STRAINS, and personalised care at The Gut Health Clinic.
The biggest challenge has been getting those businesses off the ground. When launching SMART STRAINS, I was rejected eleven times before finally securing support. But resilience is essential as a founder – you have to back yourself, keep going, and trust the vision even when others don’t see it yet.
How, if at all, has your career path been shaped by gender and what advice would you give young women starting out in science, particularly nutrition, today?
Both academia and entrepreneurship have historically been quite male-dominated spaces, particularly when it comes to leadership positions and funding opportunities. So there are certainly structural challenges that many women encounter along the way.
My advice to young women entering science is not to feel like you have to fit into someone else’s mould. Your unique perspective is actually your edge. Go in with confidence and recognise that what you bring to the table is valuable.
The theme of International Women’s Day 2026 is ‘Give to Gain,’ emphasising the power of reciprocity and support. How does this theme resonate for you?
It resonates strongly with my experience in academia. As a researcher, I’ve supervised many students over the years, and while the goal is always to support their development, I’ve gained so much from that process myself.
Mentorship has shaped my leadership skills, broadened my perspective, and reminded me that progress in science is always collaborative.
The same is true with my online community. I spend a lot of time sharing evidence-based information about gut health, but the encouragement, feedback and support I receive in return is incredibly motivating. That sense of mutual support really embodies the idea of Give to Gain.
This International Women’s Day, Wolf & Badger activations are focused on the phrase ‘Every icon has an icon,’ prompted by the women who inspire us. Tell us about the women who inspired you throughout your career and how.
Being raised by a single mum taught me resilience from a very young age. Watching her work full-time to support us showed me what determination and hard work really look like.
Seeing her navigate challenges, including losing my sister, while still showing up for her family instilled in me the mindset to keep pushing forward, no matter the obstacles. That resilience has stayed with me throughout my career – both in science and in business.
Over 80% of the independent brands on Wolf & Badger are female-founded. In a dream world, which pieces from their collections would you most like to add to your basket?
I’m a big fan of Porridge Knitwear. Their pieces feel like an elevated take on everyday wardrobe staples – effortless, beautifully made and with just the right pop of colour. As someone who spends a lot of time in labs and clinics, I love pieces that feel polished but still comfortable, and their designs add a bit of personality and colour to the lab.