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Smart and Joy

Smart and Joy -S&J- dresses-up contemporary busy women in need of smart and convenient outfits daily. The collections offer versatile clothing, suitable for variable occasions and several seasons. As our customer time is precious, we aim to make them follow lasting trends, slow fashion and provide wardrobe key- items. Our studio is paying close attention to always highlight and dignify the women’s silhouette through innovative shapes and materials. With edge, fashion sense and reliability as major devises, we develop different lines and lifestyle items. SmartandJoy is the fruit of highly experienced manufacturer and French designer collaboration. Born in 2001 in France and bred in England, the company settled its own lifestyle designer brand in 2016.
Non-toxic Dyes
Happy Worker
Independent Brand