SOUR FIGS

SOUR FIGS is an emerging designer label established in London, with a vision to build a fashion world that is ageless, powerful and versatile. The house of SOUR FIGS is underpinned by a belief that its design is there to inspire the strength and confidence, and the aesthetic should only be redefined by the individuals themselves. It takes pride in its distinctive design approach, which questions conventional notions of femininity and masculinity, fragility and strength, tradition and modernism. These contrasts and the rebellion are fundamental to the brand's culture and serve as the inspiration for its visually stunning and intense design.