Ana Sekularac was born in London. Her start in fashion industry started in 1993, when she entered the MTV/ Ford Supermodel of the World Competition where she made the finals and was discovered by Iris Minner. Ana then went to study for her degree at South Bank University, London. After completing her degree, Ana returned to Milan to do a Masters degree in Fashion Styling at the prestigious Instituto Marangoni. Since the foundation of the Ana Sekularac atelier and the launch of the Ana Sekularac signature label, the designer has gone from strength to strength. Ana Sekularac creations are very personal and emerge from whit in herself in a state of flow - they are like tools to express who she is. The most important thing for her is woman itself, not the design she is wearing.
For Spring-Summer 2018 collection inspiration came from the world of David Hockney, late aftrenoon street style, street arts, street documentary, comfort, woman's body and sexuality.
The fabric plays a very important role for Ana's creations..and usually is hand made using the finest quality threads, wool, silk and cotton..which is then shaped into the mannequin for perfect silhouette.In this collection she used finest taffeta silk, silk organza, tulle and cotton. Her idea is that every woman should come to self realisation and fullfilment when wearing her creations.