ARIAK is a clothing brand of representing a modern and dark romantic styles based on own wearable de-constructivism.
It suggests a way of making new contemporary looks.
Kaira Hayeon Lee, who is a designer of ARIAK, learnt fashion design and theoretical parts of the field while studying other design which are interior and graphic design in the U.K.
She has launched her own fashion brand after completing BA Graphic Design Degree at Saint Central Martins in London.
With those learning backgrounds, she attempts to coexist between the other areas in terms of shapes, colour senses and silhouettes.
She pursues a balance between feminine curves and straight lines in her designed clothing.
To use dark and intense colours is one of design features for embodying her imagination.
In addition to that, ARIAK has showcased the 2020 Autumn/Winter collection in Pure London.