Deeply Personal is women’s ready-to-wear fashion brand established in Riga, Latvia in early 2015. ELINA VANAGS is the founder and creative director of Deeply Personal. ELINA VANAGS was born in Latvia. She studied fashion design at The London College of Fashion. Inspired by the architecture of Riga, she decided to leave her job at a renowned European music festival to realize her childhood dream of the Deeply Personal fashion lifestyle brand. What once started with a t-shirt line, has now grown into a ready-to-wear fashion brand that can be seen on fashion week runways and international fashion fairs. Her inspiration is deeply founded in her Northern European cultural heritage. Asceticism, organic modernism and functionalism are key factors in every aspect of her creative process. Influenced by observing her surroundings and the functions of a modern woman’s daily life, the Deeply Personal collection has a distinctive elegance that is based on renderings and transformations of basic and classical items. ELINA uses custom hand-made prints, juxtaposing contrasting masculine vs feminine lengths and volumes, fine woven textures and fabrics inspired from urban architecture such as mesh and pleats to transform the pieces into unexpected shapes and silhouettes.