Durrah Wagner takes inspiration from her Malaysian roots, mixing the beauty and richness of her culture with the clean and contemporary lines of her formative years in London and life in Los Angeles.
Since launching the brand in 2014, Durrah has taken the brand from strength to strength, honing her experience at Jimmy Choo and her training at Tiffany & Co. with each collection to create a unique and distinctive style which pushes boundaries in terms of wearability and the materials she uses. Durrah really wanted pieces that could be worn with Hermes and Havaianas hence she uses quick magnetic clasps on her bracelets.
Durrah's pieces caught the eyes of many discerning clients all over the globe. After meeting with great success in London, Durrah took a bold step and moved to Los Angeles where she currently resides with her husband and continues to find inspiration. Los Angeles has added another facet to the brand's identity. It's laid-back coastal vibe, warm sunshine, and growing culture of art and fashion motivate her to create brilliant pieces of jewelry that are comfortable and stylish.