We launched Elemental Herbology in 2008. In just over a decade, our products have won us accolades in Vogue, endorsements by beauty gurus including Lisa Eldridge and Sali Hughes, industry awards, and a place on the treatment menu in some of the world’s best spas.
We knew from the start that we wanted to create a different kind of skincare and bodycare range with Elemental Herbology. One that drew on our twin passions for plant-based beauty, and the five-element theory – the ancient philosophy which is the cornerstone of traditional Chinese medicine.
Five-element theory is the belief that all life is comprised of and ruled by the five elements of nature – wood, fire, earth, metal, water – and that these elements need to work in harmony to achieve a state of perfect equilibrium.
We believe your skin needs a balance of all the elements, and that balance depends on your skin type, your lifestyle, the season and a range of environmental factors. Your Elemental Herbology prescription will comprise products from a mix of our ranges, depending on what your skin needs to achieve balance at this point in time.
We do not test our products on animals, and have over 20 products that are suitable for vegans. Our vegan-friendly collection is growing.
We do not add unnecessary chemicals to our products, and avoid all ingredients with safety concerns. All our products are completely free from synthetic fragrances, artificial colours, SLS (sodium lauryl sulphate), parabens and mineral oils.