Paloma Lira was established in 2012 with the intention of expressing in our garments the nostalgic essence and obsession towards the cultural and social changes of past decades and its influence nowadays.
Those changes reflected in music, fashion and movies of those years are transferred to the brand with the same emotional, sexual and mental freedom that we all intent to live with. The purpose is to create timeless pieces that evolve to be one with the customer in their personal search for identity.
Before Paloma Lira, the designer worked with the designer Alexia Ulibarri in Mexico. She also interned in the design team at Zac Posen in NY and Emmanuel Ungaro in Paris.