Tabitha James Kraan

Tabitha James Kraan is a self-proclaimed hair geek who started pioneering organic hairdressing in 1999 in her UK salons. Her journey led her to conclude that we have been abusing our hair for a long time and that we have literally been washing the life out of it. She discovered that hair responds much better when it's nurtured by nature with natural and organic ingredients. No longer prepared to wait for the haircare products she craved, she set out to develop her own range, based on her three core principles. 1. Oil Balancing - 2. Correct Cleansing - 3. Moisture Layering. Her multi-award winning, organic, British made haircare works in harmony with your body for the ultimate hair & scalp health, encouraging you to start a love affair with your hair.