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Ethical Fantastic: Wolf & Badger Ethical Beauty & Body Brand Of The Year 2021

by Wolf & Badger

This award celebrates the work that wellness brands are doing to ensure that beauty and body products have positive effects on the environment.

Magic Organic Apothecary (MOA) create natural and organic skincare products, made in England and inspired by old herbal folklore. The brand's hero herb yarrow (achillea millefolium) is grown on an organic farm in Somerset, where the brand's founder, Charlie, helped sow the seeds and reap the harvest. MOA products combine yarrow with other herbal extracts and botanical oils to create products that soothe, cleanse and revitalise. Their original product The Green Balm continues the age-old traditions of herbal folklore with carefully selected botanical ingredients, made locally, to enhance wellbeing.

Gherane was created by Sabrina Pella after she found it challenging to find products that would tackle a variety of issues she suffered with, from mild breakouts to dullness. Gherane partnered with a lab that uses biotechnology based on cell multiplication to create some of their ingredients to reduce the need for natural resources and to reduce their carbon footprint. Their products are multitasking formulas, and the brand has been Cosmos Organic and Natural certified by the Soil Association from day one. 

A circular economy sits at the heart of UpCircle. The brand transform leftover natural ingredients that are destined for landfill into skincare products that are better for you and the world. UpCircle have transformed more than 350 tonnes of used coffee grounds into their sustainable skincare, while their palm oil-free soaps are made with residual chai tea spices left over after making chai syrups. The brand's innovative use of natural by-products provides a new lease of life into what-would-be waste ingredients.

Ethically Organic was developed after the founders, Brad and Sallyanne, were shocked to discover what toxic chemicals were in the brands they had used daily for years. Brad’s enthusiasm to make a change led him to begin formulating in the kitchen alongside completing a diploma in natural and organic skincare. The brand source their 99% organic and 100% natural ingredients ethically using fair-trade suppliers. The entire range is anhydrous, giving the consumer undiluted high concentration skincare, packed full of vitamins and omegas. They are proud to be endorsed by PETA and The Vegan Society.

Fed up with the plastic and water waste in their bathroom, Object created 100% plastic free, all natural beauty that gives back to people and the planet. Around 80% of regular shampoo is wasted water, yet Object's products contain practically none, empowering customers to significantly reduce their water-footprint. And less water means less weight, significantly reducing their shipping carbon footprint too. The brand have even consciously designed their packaging to fit through letter boxes so parcels can be delivered even if the customer is not home, reducing the number of journeys for delivery drivers and their greenhouse gas emissions. They have been awarded the Butterfly Mark Certification by Positive Luxury, demonstrating that the brand meet the highest verified sustainability standards through measuring their impact on people and the planet. 

Five Dot Botanicals have one skincare mission: do more with less. Using only five high-performance ingredients in each product, Five Dot Botanics offer consumers complete transparency and clarity across all their formulations. Raw materials are selected based on biocompatibility as the brand focus on science backed active botanicals, avoiding any chemicals that pose an adverse impact on the environment. Five Dot Botanical's capsule collection of skincare products can work stand-alone, multi-functionally or together, providing a minimalist approach to skincare and consumption.

DALÚ Natural Skincare is an active organic and science-based skincare brand that uses carefully selected natural ingredients and proven high potency cosmoceuticals to create clinically proven skincare that works. DALÚ has been certificated with the Butterfly Mark powered by Positive Luxury. For the brand, medicine, nature and biotechnology go hand in hand to provide optimal results on your skin.

Kear Natural delivers effective skincare through entirely natural ingredients that were used in ancient Greek beauty products. The high-performance products contain no artificial chemicals, are versatile, eco-friendly and multipurpose, suitable for all genders, ages, and skin types. All made locally to honour the provenance, history, and people of Greece with Kear's healthy skin dermatology cosmetics paying homage to this ancient wisdom.