Sustainability Guarantees
Asymmetric bristle head, and importantly, 30% less plastic.
Some recent customer reviews of the Apriori collection:

Delivery
COVID-19: We're open online and shipping as usual, though there may be minor delays in some cases.
FREE DELIVERY on orders over $200 in USA / C$250 in Canada / A$300 in Australia / 200€ in Europe
Items are shipped to you directly by our brands, using tracked, contactless delivery.
All customs fees, duties and taxes are included - see Delivery page for full details, conditions apply.
Returns
FREE RETURNS worldwide within 14 days of delivery - see Returns page for full details.
Price Match Guarantee
If you find an item cheaper elsewhere we will match the price, see FAQs or Contact Us for full details, conditions apply. Please note we're unable to offer a price match for products sold through independent retailers, or being shipped internationally.
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Meet The Designer
Founded in 2016 in London Apriori is known for its extraordinary collection of toothbrushes. In 2019 Apriori has taken an everyday item and redesigned it in a clear, elegant and simple way, that’s how the SLIM by Apriori line was born.
The SLIM’s patented design means it contains less plastic than ordinary manual toothbrushes, reducing waste, and giving the SLIM an environmental edge. The ergonomic design gives it a wider bottom and narrower top; from the side, the opposite is true. A matte handle finished with a metallised cap, along with an asymmetric soft or medium bristle head means your toothbrush is where world-class design meets fantastic usability.