Aloura’s strikingly original, body-con designs in a range of hand selected metallic and soft tone materials, will instantly enhance your natural figure, making you feel superbly confident and breathtakingly elegant. Taking the LBD attitude and giving it more edge. British designers Emily and Rachel established the Aloura brand after studying fashion design together at the London College of Fashion. After combining their business and design strategies, they identified a gap in the market - high quality, fitted and elegant eveningwear dresses that appeal to the out-going, sophisticated and image-conscious woman. The designer’s long standing friendship and collective desire to dress the modern woman in figure forming garments has resulted in Aloura London being seen as the go to fashion house for chic structured form. By creating a unique collection of high quality, perfectly fitting eveningwear - designed for the woman about town, the Aloura look is making each occasion count, emerging as the essential choice for all exclusive occasions. Classic attire with a contemporary twist, sophisticated and seductive. THE ALOURA EFFECT.