April & Alex

April & Alex is a London-based womenswear brand owned by Award-winning Journalist and Creative Director Didi Akin. We are a mission-driven, slow fashion brand passionate about creating fashion-forward garments that women feel empowered in. Sustainability is at the forefront of the vision for April & Alex. We use certified reclaimed luxury fabrics to create our bold and edgy contemporary collections. Our high quality fabrics comes from the fashion industry's overproduction and dead-stock. These fabrics would otherwise have been destroyed. Our circular fabric standard provides a second chance to premium fabrics.