Simeon Farrar

In 2004, artist Simeon Farrar launched his fashion label as an extension of his paintings. His fine art background shapes the concepts and aesthetics of each collection, with a philosophical ethos at the heart of every garment. Each piece is hand-printed, painted, or dyed in East London. The slight misalignment and uneven tone of the colors make the garments stand out from more mass-produced pieces. There is always a sense of play, romance, and social commentary running throughout the collection.