Bow Label is a Stockholm-based jewelry brand. Through a mix of minimalistic but eye-catching pieces, the brand offers a modern perspective on accessorizing focused on personal style.
Sophie Antonsson and Josefin Bakos De Geer are the two designers behind the brand. Growing up together in Stockholm during the 90's the shared a love for contemporary culture, music and literature.The name bow has many meanings; such as the pretty little knot, the respectful gesture and the history changing weapon - but the main inspiration behind the name is Clara Bow, a feminist it-girl of the twenties and a famous flapper.
The design duos's trademark is their engaging pieces, each originating from a unique story or purpose, making each product an extension of the wearer; a type of armor worn by both men and women.