By Moumi

By Moumi is a London-based label, inspired by the designers three pedigree cats, Moumi, Myogi and Kikilala. Conceptualised in 2011, by founder Choltida Pekanan, By Moumi personifies the attitude and instincts of her feline companions. As the face of the label, the Abyssinian blue, Moumi leads the cat collective and represents Choltida’s alter ego: an eclectic designer inventing ethereal pieces for the inspired. A flat fee donation from each drop's profits go to one of following foundations: Siriraj Hospital, Police General Hospital, Wat Pleng, Pan Kan Society, Kanlayano (Thailand).