cut.le.crap. comes from a single statement about beauty care products: "cut the crap"!
Why? Many beauty products contain toxic ingredients and Science has proven these to have a negative effect on health. Plus, some vegan or natural brands still contain some of these toxic chemicals. In fact, vegan brands have been known to test on animals! This is called green washing. You've had enough of it. And so have we.
That's why cut.le.crap. only use natural ingredients. We live and breathe animal welfare, ensuring no products are tested on animals. We push ourselves on being a sustainable business, using eco-friendly packaging and manufacturing. We are inclusive and free ourselves from the limitations of stereotypes. After all, beauty has no gender.
The world needs change and this starts with some small things, like what you put on your skin. So it's time for us all to stand up, stand out and regain control.