How often do you think about this world of perfection we are living in? It doesn’t matter if it’s a magazine you’re reading, if you’re watching TV or if it’s a billboard you are passing by in the street, you are constantly confronted with images of “perfect” women. Their clothes are perfect. Their hair is perfect. Even their teeth are perfect. It isn’t easy to accept your true self this way, is it? So, at that point, we are lucky enough to discover #thebeautyofimperfection. This is what hides behind the name of D.EFECT. We are aiming for the effect of defect.