The brand was created thanks to the meeting of an artist, Sara Digiovanni, and a creative one, Tania Mazzoleni. Born under the sign of the fish, they decided to swim towards the same direction and to combine their different work experiences to create a line of clothing represented by a pop mood. From the artworks to details reworked with graphic work, the brand produces fabrics with original prints characterized by intense colors and ironic subjects. Not the usual match between art and fashion but a creative product that, by carrying on and mixing their know-how and the scouting of new talents, is contaminated by collaborations with other emerging designers. Totally Made in Italy for creativity and manufacturing, the brand has an international allure realizing garments with simple lines but of great character where even the t-shirt, cleared by its casual meaning, becomes the protagonist and distributor of semi-serious messages. A Pop-fashion for those who love being funny wearing and becoming an artwork.