Fairy Tong

Fairy Tong was founded by Yingtong Chung in London in 2020.
After finishing her MBA degree in Luxury Brand Marketing, then working in the luxury fashion industry for 4 years, she decided to chase her childhood passion for dreamy dresses and created the Fairy Tong brand. A brand full of fanciful and romantic pieces that a fairy tale princess would wear in this modern world.
Yingtong is in love with intricate laces, embroideries, silks and coloured prints, using premium fabrics to ensure each garment becomes a long-term investment piece. Each garment is handmade by a single seamster/seamstress in her studio. Every single piece brings out a beautiful story and encourages its wearer to discover her confidence and girl power.
Dream fearlessly and live happily ever after…

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

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All packaging in this collection is recyclable, recycled and free from petroleum based plastics.

Available online