Genevieve Collection

Genevieve Collection (GVCOJ) was created with a mission: to make beautifully made fine jewelry affordable for every woman.

Founded by GIA Graduate Gemologist Jennifer Lai. She source, design, and manufacture her brand in-house, then sell directly to customers through online , saving on high overhead. Genevieve Collection Jewelry (also known as GVCOJ) is enacting its mission of making fine jewelry accessible to every woman. We have a dedicated team that allows us to design, source, create, and ship our products directly to customers. We’re focused on creating jewelry that is beautiful, luxe, and versatile only with precious metal and natural fine gems. Our pieces are designed to spark creativity and inspire a sense of fun in the wearer. With stackable and convertible designs, Genevieve jewelry can be worn in countless different ways.


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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

Available online