Hot Futures creates premium, design-led eyewear for people who don’t want the ordinary. As an independent brand with a store on Brick Lane, our eyewear is inspired by the people who beat the diverse streets of East London.
Youth culture create open, empathetic and diverse societal norms and there is deep importance to finding these moments of meaningful connection. We look to encapsulate these feelings with bold, iconic shapes and material choices.
As an emerging brand we understand the importance of sustainability and constantly strive to ensure that we keep these issues at the forefront when it comes to materials we use, the packaging of products and the people we work with.